The MLM Warm Market, Staying Out Of The NFL Club
ByWhen you become a member of a new MLM program, you are normally very enthusiastic and you simply can’t wait to involve your friends, colleagues and family members in this great opportunity. In MLM circles these guys are called the warm market.
The theory goes that you know these guys better than any stranger. There is a relationship of trust between you, and they are therefore much more likely to sign up with your MLM program than a complete stranger.
There is a snag involved in this approach, however. The members of your warm market might pretend they are interested in your program, because they don’t want to make you feel bad. They would thus sit throughout you presentation and even ask intelligent-sounding questions. Some of them might even go as far as signing up for your program, while they are not even slightly interested to really get seriously involved in the program; they just want to get rid of your nagging.
This is a great way to join the NFL Club (No Friends Left) and drive these people away from you. Eventually you will find that former good friends suddenly cross to the other side of the street when they see you coming. Not only will your circles of friends become smaller, you will also not be successful in generating money with your MLM program.
There are much better ways to go about this. You will find professional MLM marketing systems on the web which you can utilize to start creating your own mailing list. This is a great way to stay in contact with your potential recruits and over time build a relationship based on trust with them. They might not sign up the same day, but if you keep them interested with regular newsletters they are an excellent source for future recruits.
Starting your own website or blog about a niche subject related to MLM is another good way of gaining recruits. You should have a newsletter and a mailing list on your website or blog. When those interested sign up, send them regular news about the subject of your website or blog. You will gradually gain their trust and eventually a percentage of them will sign up for your program.
The short answer to whether you should market to your warm market is thus an emphatic no. If you are highly successful with your MLM endeavors these people will eventually approach you and at that stage you could bring them into your network. Before that concentrate on recruiting people who are genuinely interested and wiling to work to make it a success.
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